How important is listening? In his best-selling book, BLINK, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.
In this study, roughly half of the doctors had never been sued. The other half had been[...]
Branding is one of the most common marketing concepts, but also one of the most misunderstood. Logos and communication extracts are the most visible part of it, but they only are the tip of the iceberg.
All in all, why should you care? Because your brand is an asset… which brings[...]