Archive for February, 2010

An effective website can have a significant impact on your marketing initiatives and your practice. Few will argue that you absolutely need one in this day and age. Most consumers these days will do one type of on-line research or another before buying a product or a service. Have you ever gone online to research and compare a Television, Car, Golf Course etc… before actually making the purchase? Consumers will go through a similar process when choosing a financial services professional.
So how do you prepare yourself as a financial advisor to get a website up and running?

I wanted to provide a checklist of items that you may want to have ready before starting the project. You do not need to have all items ready but this should give you an idea of items to think about. This should make the process much easier and enjoyable.

Erik Qualman, the author of Socialnomics has done it again. He’s just produced one of the most effective video out there explaining why social media is reshaping our world. You can watch the youtube video below.
Social Media Revolution: Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video [...]

Years of SEO collaboration with financial services professionals has taught me one thing: Link building has to be the most challenging part of internet marketing plans for financial advisors. Not only is it an intricate mechanism to understand but also an even harder thing to do effectively.

Unlike creating content for websites, researching keywords, defining a social media plan and starting a blog, which can be achieved and controlled by any web savvy business owner, link building success is time consuming, depends on carefully crafted marketing plans and involves the participation of third party individual that are out of one’s control.

Mckinley Financial have been using an advisor website since 2004. They have been making changes to their site over the years, taking advantage of all the new features we were implementing. It looks like they have continued to customize the site and changed a few things up. Great looking site and a excellent example of how independent financial advisor can use advisorwebsites.com platinum plan for their website needs.

When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Remember that your web copy has to be unique on every page. You might have some of your products that are really similar and think it’s ok to duplicate the content. Or perhaps your competitor (who is already ranking high on Google) has some great content that would fit nicely on your website. Either way, this would only hinder your changes to achieve your goals and could potentially damage your reputation with your clients.

Keywords placed and inserted within your website can greatly increase your ranking on search engines providing that you have brainstormed the phrases and placed them strategically on your site. In this article, you will find valuable resources to get you started on search engine optimization (SEO).

The team at Advisor Websites has done it again. This time for Warren Blatt, president of WDB and Associates, an independent financial advisory team based in Toronto. For all of you that are wondering how customized financial advisor websites can get, take 5 minutes to check out all the great work that has been done to this website.

When marketing your advisor website, you will need to promote your domain name. This article discusses domain names, its components and some tips when it comes to choosing a domain name for your advisor website.


About Us

Welcome to the Advisor Websites blog. Our goal is to provide useful ideas and suggestions related to utilizing the internet in your practice. We will share with you a number of case studies, ideas, success stories and answer any questions that get sent our way.

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