Archive for June, 2010

Our Advisor Websites specialist will provide expert insights and recommendations on how to get the most from your advisor website. This is a great start for all new users wanting to learn how to maximize their site for the most return. This [...]

Google Adwords is the online software platform developed by Google to handle their PPC (pay-per-click) advertising. Campaigns can be managed from a central interface which distributes advertising on the Google Search Engine, Partner Search (other websites with a Google search function), and the Google Content Network, which are websites that host Google Ads on their [...]

The chart below shows how effective various search engines optimization objectives tend to be for B2B and B2C companies. This study, conducted by Marketing Sherpa, shows that the increase in web traffic and brand/product awareness remain the most two successful initiatives across the board.
Click the image below to see a larger version of this chart

We’ve published a survey invitation last week, asking financial advisors their input on their use of LinkedIn. The results of this survey will be published at the end of July.
Take the survey now
 
Also feel free to share this survey over your favorite social networking sites below or forward it to your friend by email.

Weekly review of important news in the financial industry, valuable articles about online marketing and compliance updates:
Financial News & Market Commentary

Income tax loophole of the day – As seen on Reuters. Why would the government force consumers to pay someone else’s taxes — even when that person might not pay any taxes at [...]

We have been sharing LinkedIn how-to videos for the past two weeks and are truly impressed with the feedback received from our clients and readers. If you’ve followed the tips provided in last week’s video then you should have a 100% complete profile by now. If not you can view [...]

Recently, Loic from Advisor Websites shared a great chart about effective e-mail marketing techniques which shows that how effective an e-mail marketing campaign could be. E-mail marketing is still one of the most affordable marketing methods in online world. A well planned e-mail marketing campaign can easily produce quick results for you without spending a [...]

Social media marketing in itself is quite a complex topic for online businesses. There are so many new ventures available in promoting your company through social media, so which ideas really work?

Be relevant. When you are offering promotions, realize that coupons may not be the best choice for the new generation. In fact, many members [...]

The survey below covers most of the features available to LinkedIn users.
Please take 5 minutes to fill it out. I will be sharing the overall results in a couple of weeks.

Many financial advisors are consumed by generating leads. They want a pipeline of leads coming in on a regular basis so they can build up their practice and become more successful.
One of the best ways to cultivate leads is through email marketing. Over the past several years, email marketing has averaged a return on investment [...]


About Us

Welcome to the Advisor Websites blog. Our goal is to provide useful ideas and suggestions related to utilizing the internet in your practice. We will share with you a number of case studies, ideas, success stories and answer any questions that get sent our way.

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To help you master the world of online marketing, social media, email marketing and all that can help you increase your website's return on investment, we offer free of charge web-based training courses.

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