Archive for the ‘How-To’ Category

I received  a lot of feedback on my article Referrals for Financial Advisors posted on April 5th. Many people told me they were unsure how to ask for referrals from existing clients without looking too pushy.
I thought it might be of use to share a few example and best practices regarding prospect generation and referrals.
First [...]

Speaking with financial advisors about their communications best-practices, and I get to know their preferences and objections on building relationships using social media. Besides the benefit of being more proactive and personal in their client communications, advisors often harbour reservations about the hidden time requirements of social media marketing.
Facebook is the world’s largest social [...]

Our Advisor Websites specialist will provide expert insights and recommendations on how to get the most from your advisor website. This is a great start for all new users wanting to learn how to maximize their site for the most return. This free webinar includes a tour of Advisor [...]

Hello all, today’s video will show you how to utilize your email signature to promote your website.
If you are like myself, you may send as many as 50 to 100 email per day… Each email you and any of your team members send should contain a link encouraging visitors to go to your [...]

This is a template for a letter that an advisor can use in order to make meaningful contact with their clients about their websites while at the same time asking for referrals to new clients.

Get expert advice from an Advisor Websites specialist on how to get the most from the website. This is a great start for all new Advisor Websites users eager to learn how to begin maximizing their website for the most return. This free webinar is a live guided tour of Advisor Websites’ layout and features – so if you’re on the fences about Advisor Websites’ software, click in and join the tour. See how easy it is to get a website up and running.

An effective website can have a significant impact on your marketing initiatives and your practice. Few will argue that you absolutely need one in this day and age. Most consumers these days will do one type of on-line research or another before buying a product or a service. Have you ever gone online to research and compare a Television, Car, Golf Course etc… before actually making the purchase? Consumers will go through a similar process when choosing a financial services professional.
So how do you prepare yourself as a financial advisor to get a website up and running?

I wanted to provide a checklist of items that you may want to have ready before starting the project. You do not need to have all items ready but this should give you an idea of items to think about. This should make the process much easier and enjoyable.

When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Remember that your web copy has to be unique on every page. You might have some of your products that are really similar and think it’s ok to duplicate the content. Or perhaps your competitor (who is already ranking high on Google) has some great content that would fit nicely on your website. Either way, this would only hinder your changes to achieve your goals and could potentially damage your reputation with your clients.

When marketing your advisor website, you will need to promote your domain name. This article discusses domain names, its components and some tips when it comes to choosing a domain name for your advisor website.

It is a good idea to add your website URL to your Voicemail


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Welcome to the Advisor Websites blog. Our goal is to provide useful ideas and suggestions related to utilizing the internet in your practice. We will share with you a number of case studies, ideas, success stories and answer any questions that get sent our way.

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