Common Google AdWords Mistakes (And How to Fix Them)

Archive for the ‘SEM’ Category

Common Google AdWords Mistakes (And How to Fix Them)

19 Jul 2010

Most ecommerce businesses use AdWords to generate traffic. In essence it’s pretty simple – you bid for search terms in Google, your ad appears if someone searches for that term, and you pay only if someone clicks on that ad. It’s a great system, but it does have a few traps.
Introducing Quality Score
How much you [...]

Google Adwords 101 for financial advisors

In: SEM

30 Jun 2010

Google Adwords is the online software platform developed by Google to handle their PPC (pay-per-click) advertising. Campaigns can be managed from a central interface which distributes advertising on the Google Search Engine, Partner Search (other websites with a Google search function), and the Google Content Network, which are websites that host Google Ads on their [...]

Map your advisory practice on Google Places

In: SEM

30 Apr 2010

Google Places, the local business directory for Google Maps and Search, is helping financial advisors get found.
The free business listing, or Place Page, links to your business address in Google Maps and in their popular search engine. When a client or prospect searches Google using keywords related to your local business, your Place Page will [...]

Maximize Your Advisor Website: Free Webinar April 26th 2010

In: Marketing|SEM|SEO|Social Media

19 Apr 2010

Our Advisor Websites specialist will provide expert insights and recommendations on how to get the most from your advisor website. This is a great start for all new users wanting to learn how to maximize their site for the most return. This free webinar includes a [...]

Search Engine Marketing – part3: Web banners

In: Marketing|SEM

17 Mar 2010

This week is the last one of our 3 weeks series on Search Engine Marketing (SEM). Today’s article is about Web Banners (also known as banner ad) and will hopefully provide you with valuable information on how to get set up with banner ads, what you results you could expect and why it might work [...]

Search Engine Marketing – part2: Contextual advertising

In: Marketing|SEM

11 Mar 2010

This is the second part of our Search Engine Marketing series. Following last week article on Pay per click, this week, I will go over contextual advertising, explaining what it is, how it could benefit your business and share a few tips on to make it a successful piece of your online marketing strategy.
As always, [...]

Search Engine Marketing – part1: Pay per click

In: Marketing|SEM

3 Mar 2010

Following last month series of articles on Search Engine Optimization (website content optimization, keyword research and link building tactics), I am pleased to introduce this new set of articles: Search Engine Marketing (SEM). Over the next couple of weeks, we will go over the most common ways to promote your business online.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.