Archive for the ‘SEO’ Category
Google Launches ‘Good to Know’
25 Jan 2012The world-wide web is much more than a static information source. In effect, it seems to have become a sort of e-civilization; work, leisure, and education – no activity, in its current incarnation, would be the same without it. As a result of us living so much of our lives online, however, significant amounts of [...]
Steven Lear and his team at Affiance Financial approached AdvisorWebsites.com late January to redevelop their website and transfer it to our latest Financial Network approved platform. The designer at Grossman Design Associates did a wonderful job theming our Drupal platform (see below for a thumbnail of the current website)
We have been praised a number of [...]
The following study was published by Pew Internet, and offers a pretty good idea of who is using search engines (*spoiler*: everyone!)
If you look at the bottom of the chart, you will notice something interesting. Those with a household income of $75,000+ are the highest users of search engines among all income levels. It’s true [...]
Article Marketing Debate – Is the New Google Smack Down a Good Thing?
Every time, Google changes its algorithms – it causes a frenzy among those internet marketers relying heavily on the search engines. The latest change made many marketers stock up on Maalox and Pepto Bismol, as it made them literally sick to their stomachs. [...]
Financial Advisor Website Best Practices List – Part 1: SEO
In: SEO
2 Dec 2010For those of you financial advisors with a website, do you know of all the tricks and tips there are to make it better?
We’ve compiled the following best practices list to help you ensure you’re doing everything you can to improve your website. We’ve separated this checklist into different areas of improvement, so you’re [...]
Interested to learn what SEO tactics B2B marketers are using? A recent study by Marketing Sherpa polled 900 B2B marketers and found that most used less time consuming SEO tactics – unless they were highly effective.
As the chart below shows, meta and title tag optimization were popular and were regarded as easy to implement. On [...]
Chart: Search Engine Optimization Budget Allocation
In: SEO
12 Jul 2010Search Engine Optimization (SEO) has become one the hottest topic in all the conferences and seminars I have attended over the past 6 months. Every financial advisors I spoke to want to rank high on search engines and grow their online market share. This new generation of advisor is becoming more tech-savvy and is keen [...]
Very Effective SEO Objectives by Primary Market
In: SEO
29 Jun 2010The chart below shows how effective various search engines optimization objectives tend to be for B2B and B2C companies. This study, conducted by Marketing Sherpa, shows that the increase in web traffic and brand/product awareness remain the most two successful initiatives across the board.
Click the image below to see a larger version of this chart
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Welcome to the Advisor Websites blog. Our goal is to provide useful ideas and suggestions related to utilizing the internet in your practice. We will share with you a number of case studies, ideas, success stories and answer any questions that get sent our way.
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