Exclusive Webinar: Driving Business to Your Financial Practice Through Social Media

Archive for the ‘Social Media’ Category

Exclusive Webinar: Driving Business to Your Financial Practice Through Social Media

31 Jan 2012

Dear readers,
We would like to invite you to an exclusive webinar that AdvisorWebsites.com will be co-hosting with Amy McIlwain from Financial Social Media (Compliant Social Media Marketing Solutions) and Blane Warrene from Arkovi (Social Media Archiving Solution):
Driving Business to Your Financial Practice Through Social Media
The 3 of us will combine our expertise to discuss how [...]

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Register for our LinkedIn webinar on Jan-26

In: Social Media

23 Jan 2012

The Advisor Websites’ team is hosting a free web seminar on Thursday January 26th at 10am PST (1pm EST). This webinar will be solely on the benefits of LinkedIn as a tool to grow your online presence.
This 45 min session will cover the following items:
- Why you need a 100% complete profile
- How to SEO [...]

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Google Indexing Facebook Comments

In: SEO|Social Media

17 Jan 2012

In November, Google quietly introduced new indexing paramters, with the notable new update being that comments on blogs and facebook will now be searchable by google. What does this mean for you?

Increased exposure, decreased privacy – Be prepared for more people to gain access to what you’re posting
New search engine optimization strategies – Increased commenting [...]

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10 Tips to advisors on using a blog as part of a marketing campaign

In: Marketing|Social Media

12 Jan 2012

Although blogging has been around for quite some time, few financial advisors have leveraged this powerful tool.
It’s a shame. I consider blogging to be an amazing tool to empower people to find, connect, and build relationships with financial professionals.
A blog is the foundation to a successful social media strategy. It allows the advisor to push [...]

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SEC: National Examination Risk Alert

In: Social Media

11 Jan 2012

The SEC has recently published a document observing the use of social media by financial advisors, and provides some cautionary measures it deems prudent.
Investment advisers that use or permit the use of social media by their representatives, solicitors and/or third parties should consider periodically evaluating the effectiveness of their compliance program as it relates to social media. Factors that might be considered include usage [...]

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Social Media Integration and Your Website: A Symbiotic Relationship (Part 3 of 3)

In: Social Media

2 Jan 2012

What Does Social Media Integration Look Like?

Social media integration is seamlessly incorporated as a result of simple icons, like/retweet buttons, or by embedded media. Social media integration may invite viewers to follow your organization, join a discussion, share content or provide feedback. Additionally, number of likes and retweets can be displayed, providing your organization [...]

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Social Media Integration and Your Website: A Symbiotic Relationship (Part 2 of 3)

In: Social Media

29 Dec 2011

A Symbiotic Relationship with Your Organization’s Website
Social media provides an excellent jumping point into an organization’s website. Conversely, it also provides visitors a personal view into your organization. For example, relevant content, promotions or blog posts can build rapport and establish your organization as a thought leader. Existing clients who are happy with your services [...]

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Social Media Integration and Your Website: A Symbiotic Relationship (Part 1 of 3)

In: Social Media

28 Dec 2011

Since the advent of Facebook, Twitter, and LinkedIn, social media has become a ubiquitous tool within the marketer’s arsenal of strategies to connect with potential clients. Providing an informal yet informative avenue to share knowledge, generate leads, and to connect with clients, social media integration, however, continues to remain low relative to other industries within [...]

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What the trend! Top 10 Twitter Topics of 2011

In: General|Social Media

15 Dec 2011

What the trend has compiled an unsurprising list of the most trending (trendiest?) topics of 2011. I am impressed, however, at how high the Women’s FIFA tournament trended.

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Why Companies are Shifting from Old School Marketing to Social Media

In: Social Media

7 Dec 2011

I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always thought, why [...]