Social Media | Financial Advisor Website Blog

Archive for the ‘Social Media’ Category

4 Ways for Financial Advisors to Master LinkedIn Connections

14 May 2012

Imagine you’re at a business after-hours event. At this event, hundreds of professionals from various industries are mingling, making connections, and passing out business cards. You know this is a golden opportunity to connect and build your network, but how do you filter through the fray of people to find strategic, mutually beneficial connections and [...]

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The top three benefits of using Facebook pages

In: Social Media

30 Apr 2012

Creating a Facebook page is an easy way to connect with scores of potential clients. Here are some ways that a strong Facebook page can prove instrumental to your business.

Track feedback- A Facebook page can help you understand what your audience likes about your business. View sharing of content and feedback as your target audience [...]

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8 Changes You Need to Know About the New Facebook Business Timeline

In: Social Media

25 Apr 2012

Last month, the redesign for Facebook Business Pages was unveiled at the Facebook Marketing Conference (fMC) in New York. The redesign, which launches March 30th, features the new timeline format and cover photo, thus allowing businesses to showcase their stories, be more expressive, and connect with consumers in new, fresh ways. If you have any [...]

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Like it or not – you need “likes”

In: Social Media

23 Apr 2012

“Likes” are the new referrals. If you have 100+ people who “like” your Facebook business page, it adds credibility to your firm. In fact, your “likes” are similar to a testimonial, endorsement, and even a referral. If someone thinks enough of you to connect with you, they are also telling others how they feel – [...]

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Social Media Minute Podcast: Google+

In: Social Media

18 Apr 2012

In previous episodes of the Social Media Minute, we’ve discussed social media platforms such as Facebook, LinkedIn, Twitter and even Pinterest. Today, we’re shifting gears and discussing Google+. This social media network, with just north of 100 million users, makes it easier to share long form content, such as images and Youtube videos. Many businesses [...]

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Creating an online presence using social media

In: Social Media

17 Apr 2012

Social media is all about connecting. In the face of such a new and evolving industry, how do you ensure your updates are resonating with your intended audience?
Many referrals for financial analysts and insurance agents originate by word of mouth. Since a consumer tends to purchase or update insurance policies and plans to prepare for [...]

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5 Quick Tips for Creating a Compelling Facebook Business Page

In: Social Media

3 Apr 2012

Why would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page.
1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. [...]

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Website and blog – social media hubs for financial advisors

In: Social Media

29 Mar 2012

Blane Warrene, CEO of Arkovi – the premier financial services social media solution for archiving, compliance and monitoring – and myself co-hosted a webinar about ‘Websites and blogs, the social media hubs for financial advisors” this afternoon.
The session was such a success and unfortunately maxed out our maximum attendees allowance and had to reject attendees [...]

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Social Media Minute Podcast: More Advice on Handling Online Negative Comments

In: Social Media

26 Mar 2012

Originally posted by Caitlin Zucal from Arkovi.
In a previous podcast, we discussed how to handle a negative comment posted to your social media account. Our advice was to reach out to that customer, schedule a meeting or phone call to discuss the problem, and then ask that customer to go back online and simply post [...]

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3 Simple Steps to Generate Creative Flow in Social Media

In: Social Media

21 Mar 2012

Originally posted by Amy McIlwain on FinancialSocialMedia.com
Ever loathe at the prospect of blogging, posting a Facebook status, or tweeting? Producing original, interesting, and timely content can be a daunting endeavor for any business; especially with the added weight of compliance issues and regulations. Good news: creative blocks don’t have to inhibit [...]