It’s that time of year again. The school year is just around the corner and everywhere you look you see ‘Back To School’ specials and sales, so that kids everywhere can start the year with a fresh, new look! So we thought, why not jump on the bandwagon. We wanted to take[...]
Category: Social Media
4 Ways WhatsApp Changed Communication Forever
What’s up with communication these days? No more need for texting (let alone limitless plans) thanks to WhatsApp. Dubbed a “cross platform instant messaging subscription service,” it’s basically like using Gchat or Yahoo! messenger on your smartphone, but instead of multiple platforms, it’s just one.[...]
Has social media become a complex and confusing aspect to your business? Streamline and organize the process by implementing a monthly social media schedule calendar.
This tool help you plan your strategy for posting in monthly and weekly chunks. Here at AW, we use this calendar to map out our social[...]
-Article originally posting on Financial Social Media by Katie Malone
As you have probably discovered, measuring the success of social media efforts cannot be easily done using typical ROI metrics. Because social media is more of a communication channel for building relationships than traditional marketing media, measuring its success and worth requires a[...]
Social media marketing has become one of the most effective way to create brand awareness and customer engagement. It has been used in a variety of ways to not only generate potential leads and sales, but also to support and enhance other online aspects. I have seen many social media[...]
Online Platforms and Tactics
Choosing the right social media platforms can be quite overwhelming especially due to the many social networks available for business owners.
The first step is to research the demographics of each platform and see if it aligns with your target market. Some platforms are better than others when it[...]
Are you frustrated with the results of your marketing efforts? Are you pulling out your hair trying to figure out what you can do to turn your marketing around? We’re oftentimes left to struggle with the ‘why,’ and sometimes the answer is challenging to uncover. Why did that seemingly sure-thing[...]
For financial advisors, Linkedin can be a powerful tool. In an earlier guest post, The Importance of LinkedIn for Financial Service Providers, it is stated that 70% of the buyers surveyed listed LinkedIn as the social media platform they are most likely to turn to when gathering information on service providers.[...]
Social Analytics is a relatively new term that is important for business decisions across multiple departments. Knowing what types of information makes your audience engaged, to the best ways to gather new information, social analytics is a diverse specialty that can help you gain a deeper understanding of your markets behavior[...]
The 20th World Cup is over, but it sure did make its mark. For those who follow me on Twitter or Facebook you probably know that I recently returned from the World Cup in Brazil. It was beyond incredible. Having played soccer since I was 4 years old it’s always been a dream of[...]