According to Neil Patel, weekdays provide 14% more engagement on Twitter than weekends.
You want your social media posts to make an impact. To create that impact, you need to ensure you’re posting when your audience is online.
Social media is a two-way conversation. You want to be online when your followers are so that you can engage them.
This infographic from Neil Patel summarises the best times to post on social media for each platform. Use this knowledge to your advantage and start making your social media postings strategic.
Best times to post on social media
In conclusion, the best times to post on social media varies for each business. However, if you understand how your audience behaves on each platform, you’ll be able to engage them at the right time.
Here’s a quick overview of the best times to post on social media:
Thursday’s and Friday’s between 1pm and 3 pm. Engagement rates on Facebook are much lower for posts between Monday’s and Wednesdays.
“The less people want to be at work, the more they are on Facebook!” – Buddy Media.
B2B: From Monday-Friday between 12 pm and 6 pm. Remember, businesses like to interact with other businesses, so usually that’s during normal business hours.
B2C: From Wednesday-Sunday between 12 pm and 6 pm. Twitter engagement for brands is 17% higher on weekends.
Weekdays during business hours are the best times to post on LinkedIn.
“93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source.”
Saturdays between 8pm and 11pm.
“According to SEJ, Pinterest activity peaks at approximately 9pm.”
Off-work hours with peaks on Mondays.
“Fortune 500 companies overwhelmingly put photos up on Instagram during business hours, with posts spiking between 3pm-4pm EST.”
Monday – Friday from 9am to 11am.
“According to Buffer, late morning during weekdays are best to share on Google+.”
Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.