July 30 2010, Friday links and blogs roundup

Weekly review of important news in the financial industry, valuable articles about online marketing and compliance updates:

Financial News & Market Commentary

• Robert Shiller: A Cautious Outlook for Stocks. An interview conducted by Dan Richards for Advisor Perspectives. Shiller is a professor of finance at Yale and the co-founder of investment firm MacroMarkets LLC.  He recently teamed with Nobel laureate George Akerlof to write Animal Spirits: How Human Psychology Drives the Economy and Why It Matters for Global Capitalism. View the interview here
  
• SEC Fee Rules Are Good, but Could Be Better. An Analysis by Morningstar. Two actions by the SEC this week demonstrate the commission’s desire to help fund shareholders better understand the fees they’re paying and better evaluate the advisor managing their investments… read more
• Investors will have more power in 2011. An article by Donald D. Orol on MarketWatch.com – The Securities and Exchange Commission is committed to adopting rules that would give greater power to shareholders and investors next year, agency chairwoman Mary Schapiro said Tuesday… read more

Marketing & Selling Tips

• Develop a Networking Strategy. Part 6 of Kristen Luke’s marketing guide for RIAs. In order to utilize networking, you need to have a well thought out strategy.  Here are five steps to developing your own networking strategy to acquire clients and develop referral relationships: Step 1 – Define your target… read more
• Do It Yourself Online Reputation Management Toolkit. An article by John Jantsch, founder of Duct Tape Marketing. Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list… read more

Social Media & SEO

• What Your Company’s Twitter Account Says About You. a blog post by Dan Frommer on the Open Forum. There are certain universal truths to what your company’s style of tweeting reveals about your corporate culture, your attitude towards social media, and what you think about your customers in general… read more
• Financial Advisor Social Media Education Continues. A post by Pat Allen on Advisor Tweets. Quick review of two webinars relevant to financial advisors’ use of social media. These covers benefits of using LinkedIn or Facebook to grow your online presence… read more
• Social media report a wake-up call. An article by John Powell on Advisor.ca – Women spent an average of 16.3% of their online time on social networks in April 2010, compared to only 11.7% for the men. The increase over the past year shows the growing importance of social networking… read more

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About the author:
Loic is the Sales and Web Marketing Director at Advisor Websites where he helps financial services professionals grow their market share by leveraging online marketing and social media. He is also spearheading the US and French markets expansions. He is a member of the Financial Planning Association® (FPA®). Connect with Loic on Linkedin, Twitter or Google+.
You can email Loic at: loic@advisorwebsites.com

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.