Our blogger this week is Tadas Viskanta.
Tadas Viskanta is the Founder and Editor of Abnormal Returns, the co-author of over a dozen articles in publications such as the Financial Analysts Journal, Journal of Portfolio Management, and the author of the book, Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere. Tadas has over 25 years experience in the financial industry working as a private investor. His “forecast-free investment blog,” Abnormal Returns, focuses on bringing “the best of the investment blogosphere” to readers every day.
I got to chat with Tadas to hear his insights on how he got started blogging, the value it has had to his career, and his tips to other financial advisors thinking of starting their own blog.
How long have you worked in the financial services industry?
Over 25 years.
When did you first start blogging?
I first started blogging in October 2005.
Why did you start blogging?
I had a professional interest in writing for some time. After a book proposal on the hedge fund industry remained unsold I was looking for an outlet to take my writing. Thankfully, this was at the time when the investment blogosphere was beginning to take off. After getting a sense for things I took the plunge.
How has blogging impacted your professional career?
It not only has helped create an audience for my writing, but foremost it helped me meet a entire group of friends and colleagues I would not have otherwise met.
How often do you post a blog?
I post a blog everyday.
What is the best way for coming up with blog topics?
Blogging to me is all about building on what other people have written, whether you agree or disagree. So just keep reading!
How do you find the time to manage your professional career and be a blogger?
Reading (and blogging) helps give me insights into other areas of my professional life. So they are, in part, the same thing.
Did you make any mistakes when you first started blogging?
Everybody makes mistakes when they first start blogging. It takes everyone some time to find their voice. At some point you just have to hit Publish.
What is the best way to promote your blog?
Write great blog posts. The investment blogosphere is an imperfect meritocracy, but a meritocracy nevertheless. If you write great stuff, people will find it and share it.
If you could only give one tip to an Advisor out there thinking of starting a blog, what would it be?
Only start a blog if you have the stamina to keep at it. The worst thing is to visit a blog and see that its last entry was back in 2014.
If you could give your younger blogger-self one piece of advice, what would it be?
Just do it. You are likely to make your biggest mistakes while no one is reading.
What KPI do you look at to measure success?
Traffic is at best a proxy for success. You have to write as if no one else is going to read what you have written.
How long did it take you to start seeing positive results (whatever the result was) from blogging?
My experience as a blogger has been one of a slow build. Expecting anything other than that will likely lead to disappointment and frustration.
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