When it comes to marketing your firm, your website plays a huge role in that strategy. Maybe even the biggest.

But your website can't sell your firm effectively if there's no one visiting it to sell to, and unfortunately, driving web traffic is high on the list of difficulties that advisors face online.

In fact, it's often for this reason that so many financial advisors and insurance agents opt-out of having a website altogether. They see the time and effort required to create and maintain one as too costly, especially when it then sits in the internet abyss as a sight unseen, 'not working.'

Well, your website can only work as hard as you work for it. At once a passive object and an active agent, a website is a tool like any other: it can't operate entirely on its own and needs to be given the materials it's supposed work on, ie. have traffic driven to it.

Websites can be persnickety things.

But there's no getting around them. The cost of operating a website is nothing compared to the business it's costing your firm without one. Not having a website is an option that shouldn't even be made available to you; if I could take it off the table entirely, I would. By now, a website is a must-have - a staple item in your marketing wardrobe - so you might as well make the most of it.

And thankfully we're here to help you do that.

Fussy as they may be, websites are conquerable - with a little know-how, you can turn your Everest into a tiny hill swarming with ants, which possibly isn't the most appealing analogy, but I trust you get the drift.

In order to soften the blow of your upcoming website duties and get you comfortable behind the traffic-driving wheel, we've put together a handy infographic that provides a quick overview of why people should even visit your website (what's the incentive?) and the top actionable traffic-drivers.

If the infographic helps ease you into the situation, get the complete guide, Advisor's Ed: Driving Traffic to Your Website.