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Marketing

Most effective marketing techniques for financial advisors

9th June 2010

Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media.

We’ve broken down each question in a separate chart to provide as much information as possible:

What, in your opinion, is the most effective way to communicate with clients?

Chart1 - most effective way to communicate with clients

What, in your opinion, is the most effective way to communicate with prospects?

Chart2 - most effective way to communicate with prospects

Which social networking websites are you using?

Chart3 - which social networking websites are you using

Which social bookmarking websites are you using?

Chart4 - which social bookmarking websites are you using

Which social media websites are you using (photos and videos)?

Chart5 - which social media websites are you using (photos and videos)

Who is responsible for managing online marketing campaigns within your organization?

Chart6 - who is responsible for managing online marketing campaigns within your organization

How would you rate your social media experience so far? Has it been worth your time and effort?

Chart7 - rate your social media experience

In the next 12 months, does your organization plan to use Social Media more, less or the same amount you do now?

Chart8 - social media usage forecast

Here are a few trends we’ve noticed:

  • E-mail marketing is still the preferred way to communicate with existing client (58%) along with Face-to-face events (58%). However Social media is climbing to the third spot with 33% .
  • LinkedIn remains the favorite social networking platform for advisors and financial services professionals with 67% of the people polled using it on a regular basis to network, share and engage with prospects.
  • More and more financial advisors are starting to use YouTube to share videos (42%). This is a significant increase compared to last year survey (only 27%).
  • Finally, 74% of the people surveyed will be using Social media more over the next 12 months. This confirms the positive results seen by a lot of advisors that have been using social media as part of their online marketing initiatives.

For additional research data and insights about online marketing, subscribe to the Advisor Websites newsletter.

Feel free to post these chart (in their entirety) or link to this page. Advisor Websites charts are yours to use in your blog, presentation or simply for reference.

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.

Loic is the Sales and Marketing Director at Advisor Websites where he is responsible for continuous refinement, testing, and execution of the company’s go to market strategy. This includes optimizing the company’s sales approach (direct sales, partner based, web-based, etc.) and its implementation. He is a member of the Financial Planning Association® (FPA®). Connect with Loic on Linkedin (http://www.linkedin.com/in/jeanjeanloic), Twitter (http://twitter.com/jjloic) or Google+ (http://plus.google.com/u/0/106563751221706506310?rel=author)