LinkedIn Growth Among Advisors

If you didn’t know what LinkedIn was this time last year, chances are you know now.  In the past three months alone, LinkedIn growth among financial advisors has risen from 80,000 users, to 100,000 strong.

Have you given LinkedIn a try?  If you haven’t, is it because of compliance concerns?  Bill Doyle, president of Forrester Research claims that in 2010, two-thirds of adults with a financial advisor had an account on Facebook, LinkedIn, or Twitter.  Despite this, many firms are still reluctant to adopt social media strategies.

The latest success story comes from National Planning Holdings (NPH) which announced that they will roll out a social media plan for all of it’s representatives,complete with training and all.  Similarly to Cambridge Investment Research using Socialware, NPH will be using Erado to monitor how they’re representatives will be using social media.

If your firm allows for social media, but you are unsure about where to begin, you can check out our LinkedIn Guide for Financial Advisors, just click the link below!

LinkedIn Guide for Financial Advisors

About the author:
Alex Wingert is the online marketing and social media specialist at Advisor Websites. He is responsible for the daily social media activities, writing content for the monthly newsletter and maintaining our blog up-to-date.
You can email Alex at: alex@advisorwebsites.com

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.