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Social Media

Social Media Integration and Your Website: A Symbiotic Relationship (Part 3 of 3)

2nd January 2012

What Does Social Media Integration Look Like?

Social media integration is seamlessly incorporated as a result of simple icons, like/retweet buttons, or by embedded media. Social media integration may invite viewers to follow your organization, join a discussion, share content or provide feedback. Additionally, number of likes and retweets can be displayed, providing your organization feedback on the social success of your posts or your organization’s reach.


Video Social Media Integration: Another Simplified Process

YouTube videos are an excellent way to share content, market your organization, or to provide how-to or instructional advice. In fact, 77% of marketers plan on increasing their use of video marketing, making it a top area marketers will invest in for 2011 (Stelzner 24). In the past, embedding was often problematic due to coding issues or incompatibilities. Understanding thevalue of video strategies means that Advisor Websites designed video compatibility into the advisor websites platform.

Simply copy and paste the embed code given by YouTube, Vimeo, or Viddler (all of these sites are supported) to embed your video and add an interactive touch to your website.

Social Media Integration: Part of the Big Picture

The benefits website owners stand to gain by integrating popular social media tools with their marketing attack plan are tangible. With a little time investment, and some copying and pasting, today’s modern websites provide a plug and play environment that harmonize different web platforms into one cohesive marketing unit, allowing each unit to add value, and ultimately helping your organization achieve its bottom line objectives.

 

References:

Nielson, NM Incite, State of the Social Media: The Social Media Report (Q3 2011)

http://blog.nielsen.com/nielsenwire/social/

Stelzner, Michael A, 2011 Social Media Marketing Industry Report. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.

A UBC bachelor of commerce graduate, Jinn-Erik is a CMA student with an interest in social media. Outside of the office, Jinn-Erik enjoys gardening, dining out, and coveting obscenely expensive cars.

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