I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of the most advanced features designed to grow their personal brand.
As a result, I invited our readership to answer 11 questions on how they are currently using LinkedIn. I was pleased to see that 349 financial advisors and investment advisors took the time to fill this survey and share their experience using this specific social networking site.
Feel free to share this study on your blog or in your marketing materials, just make sure you leave a comment below and properly attribute this study to Loic Jeanjean on behalf AdvisorWebsites.com
Do you currently have a LinkedIn profile?
Does your LinkedIn profile show your picture?
Which external links did you include on your profile?
Which contact groups did you add to your network?
How many recommendations, if any, are listed on your profile?
How many LinkedIn Groups are you following?
Have you ever used LinkedIn Answers?
Which LinkedIn application(s) are you using?
Are you using LinkedIn DirectAds?
How often do you update your profile?
How much time do you spend on Linkedin on a weekly basis?
Takeaways
- 94% of advisors use Linkedin
- 71% use recommendations
- 55% are members of 2+ groups
- Only 44% have used Linkedin Answers
- 25% are running CPC ads
- 20% never update their profiles
- 61% use LinkedIn less than 1h per week
Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.
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