Study: LinkedIn usage amongst financial advisors

4 Aug 2010

I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of the most advanced features designed to grow their personal brand.

As a result, I invited our readership to answer 11 questions on how they are currently using LinkedIn. I was pleased to see that 349 financial advisors and investment advisors took the time to fill this survey and share their experience using this specific social networking site.

Feel free to share this study on your blog or in your marketing materials, just make sure you leave a comment below and properly attribute this study to Loic Jeanjean on behalf AdvisorWebsites.com

Do you currently have a LinkedIn profile?

Does your LinkedIn profile show your picture?

Which external links did you include on your profile?

Which contact groups did you add to your network?

How many recommendations, if any, are listed on your profile?

How many LinkedIn Groups are you following?

Have you ever used LinkedIn Answers?

Which LinkedIn application(s) are you using?

Are you using LinkedIn DirectAds?

How often do you update your profile?

How much time do you spend on Linkedin on a weekly basis?

Takeaways

94% of advisors use Linkedin
71% use recommendations
55% are members of 2+ groups
Only 44% have used Linkedin Answers
25% are running CPC ads
20% never update their profiles
61% use LinkedIn less than 1h per week

About the author:
Loic is the Sales and Web Marketing Director at Advisor Websites where he helps financial services professionals grow their market share by leveraging online marketing and social media. He is also spearheading the US and French markets expansions. He is a member of the Financial Planning Association® (FPA®). Connect with Loic on Linkedin, Twitter or Google+ : +Loic Jeanjean.
You can email Loic at: loic@advisorwebsites.com

Please Note: this article is for informational purposes only. We strongly encourage you to verify any content and information you use with your own compliance department or legal counsel.