The goal of strategic inbound marketing is to convert strangers into customers, but imagine going one step further in developing you online community. Imagine changing strangers into advocates for your business. For years financial advisors have heavily relied on referrals to grow their client base, however the platform to harness[...]
Tagged: email marketing for financial advisors
Many financial advisors are interested in how they can use email marketing to increase leads and grow their business. Although email marketing is a relatively simple initiative, there are many small details that can make-or-break your open and click through rates. Here are some strategies you can use right away[...]
Email is quickly becoming second choice for companies who wish to reach their target audience. Since most people get hundreds of emails each day, this form of communication no longer stands out to your clientele. In addition, emails can be deleted or detected as “spam” by an email provider, meaning[...]
Some very interesting stats and facts courtesy of Baydin, which makes the email plugin Boomerang.
TJ Gilsenan is a former financial advisor, who has been helping Independent Advisors grow their business for almost 20 years now. TJ is the President and Founder of The Interactive Advisor, where he helps Independent Advisors better utilize web marketing in their practises. The following post comes as a courtesy from[...]
For those of you financial advisors with a website, do you know of all the tricks and tips there are to make it better?
We’ve compiled the following best practices list to help you ensure you’re doing everything you can to improve your website. We began[...]
These days, it seems all I hear about is how popular and powerful social media networking has become for businesses. What ever happened to email? Has it become more effective and easier to just communicate with our clients and prospects through social media?
Not exactly. Email is alive and well, and[...]
Financial advisors have a need to connect with high net worth potential clients, and email marketing can be a non-intrusive and effective way to do just that.
There are a lot of reasons that email marketing makes sense for so many businesses today. Here are just a few:
1. It’s inexpensive, easy[...]
If you’ve recently begun your career, or just launched your website, you probably don’t have a large email list… yet. Email marketing should play a significant role as you build your online presence and it will go a long way to help convert your prospects into clients. After all, email[...]
Weekly review of important news in the financial industry, valuable articles about online marketing and compliance updates:
Financial News & Market Commentary
The Opportunity in Build America Bonds – An article by Jeff Westergaard on Advisor Perspectives. Some recent headlines about Build America Bonds (BABs) have generated concerns among[...]