Following last month series of articles on Search Engine Optimization (website content optimization, keyword research and link building tactics), I am pleased to introduce this new set of articles: Search Engine Marketing (SEM). Over the next couple of weeks, we will go over the most common ways to promote your business online.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.