When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Remember that your web copy has to be unique on every page. You might have some of your products that are really similar and think it’s ok to duplicate the content. Or perhaps your competitor (who is already ranking high on Google) has some great content that would fit nicely on your website. Either way, this would only hinder your changes to achieve your goals and could potentially damage your reputation with your clients.