Having an engaging website that attracts a consistent audience is the goal for all businesses. Finding the balance of not having ‘too much going on’ but still having an exciting site is important and marketers are always trying to get it just right. A key element that is often overlooked is the tasteful use of video both on the home screen and in other parts of the site. If done well, video can make your website sit above your competitors in attractiveness and lower your bounce rate significantly.

Video Banners

A video banner on your front page can go a long way. Naturally, as it is the first thing a user will see when they open up the browser you have to get it right. The important thing to remember when setting up a video like this is that it must line up with your brand image. Having a video that doesn’t make sense in terms of color, images and the general message of the business will confuse users. While you want the video banner to add an exciting element to the site, you don’t want it to be distracting from the important information available. Finding the balance to blend that video banner in with the rest of your financial website will generate a lot of interest moving forward.

Introduction Videos

A pivotal aspect of an advising business is clients wanting to know you and what your business can offer them. Emails or even phone calls don’t offer the same sort of personalization that seeing someone’s face can. Many businesses are creating videos that have employees talking to the camera discussing what they can provide for them in a reassuring way. Watching a financial advisor logically describe their services and how they can help you in a time of need is much more enticing than reading words on your phone. According to facts collected by Forbes, including a video on a landing page can increase conversion rates by 80%. This just shows when a decision needs to be made, a video can push that over the line.

External Videos

Staying up to date in the industry and remaining relevant is very important in finance. If you can get a blog started on your website that includes informational videos about what is happening in the financial space, your web users will be drawn in and there is a high chance of them sharing it on their personal pages. Essentially that is the goal of an online marketer, if you can get clients and prospects intertwining a business’ posts with their personal social media. A study found that social video generates 1200% more shares than text and images combined. It is that much more powerful. Finding sources that are recognized and respected within the industry is important because you know these are fact-checked and something you can put your company stamp on. Remaining current is one thing with a blog, but doing it while gaining a lot of interest and views is a step up.

Videos entered the online marketing space with a bang and the creation of Youtube and other sharing sites made it so easy for everyone and anyone to make an impact through this medium. As a business with resources available, taking advantage of this is necessary. This is an excellent way to move your company forward and generate interest and leads.