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    Kellie Gibson

    Kellie Gibson
    Kellie Gibson was the Marketing Content Writer from 2014-2015. She researched, wrote, and edited hundreds of long- and short-form articles for the company's website and major online publications (On Wall Street, the Journal of Financial Planning, Bank Investment Consultant, LifeHealthPro, BenefitsPro, ProducersWEB, and Financial Planning) in order to educate clients and increase brand awareness. She was responsible for creating unique, compelling content for ebooks, newsletters, direct mailers, email campaigns, webinars, and various print material to drive traffic and draw leads, collaborating closely with the graphic designer to enhance messaging.

    Optimize Your Financial Website Content With These Tips

    Now that we've gotten you through the content creation step of your inbound marketing strategy, you've got to optimize your financial website content.

    Measure Your Insurance Website with Google Analytics

    Most of the tools we talk about stocking your insurance website with are there to help attract, generate, and then convert leads into clients. Once ...

    The Great SEO Myth: It Belongs in the IT Department

    When most people hear the term Search Engine Optimization, or even its abbreviated 'SEO,' they get a bit panicked. It sounds technical. Too ...

    The 2 Types of Investors that Robo-advisors Attract

    The fate of Robo-advisors remains in question, but their impact on the financial services industry is here to stay.

    How to Build a Credible Online Presence

    Consumer behaviour is changing.

    Case Study: Wealth Management Services Group, LLC

    Six months after launching, I talked with Mike Stewart, perhaps better known as ‘Advisor Mike,’ of Wealth Management Services, LLC to discuss his new ...

    How to Generate Leads with a Lead Capture Form and Incentive

    When traffic arrives to your website, whether organically or from various marketing initiatives, the next step is to capture those leads before they ...

    Time to Get [Mobile-]Friendly - Google's Latest Algorthim Update

    In a recent statement on their Webmaster Central Blog, Google announced that starting April 21, 2015, its algorithm will further expand to favour ...

    (Integration) Advisor Websites and MailChimp

    What is MailChimp? MailChimp is an online email marketing solution for managing contacts, sending emails, and tracking results.

    The Best in #FinTech [ebook]

    Our new ebook is out!

    Driving Traffic to Your Website [Infographic]

    When it comes to marketing your firm, your website plays a huge role in that strategy. Maybe even the biggest.

    (Integration) Advisor Websites and ShareFile

    What is ShareFile? Citrix ShareFile provides a software solution that allows businesses to exchange confidential documents with clients and partners ...

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